There is an estimated population of 76
million Baby boomers, which make up one of the largest
consumption segments in the United States.
It is only natural for this
demographic to be active consumers of healthcare.
What are you doing within your
practice to target this segment effectively?
Baby
boomers are classified as being born between 1945 and 1964,
which means they are currently between the ages of 46 and
65.
They especially value
customized and specialized services, and based on the
cultural events going on throughout their lifetime they tend
to doubt traditional institutions and challenge values.
They will be skeptical of your
practice and even wonder what the hidden agenda is.
This means it is important to
go the extra mile for this demographic to really make them
trust you and your practice.
Trust is one of the hardest
things to create, and one of the easiest things to break.
Gain their trust by clearly
explaining processes and procedures so they know why they
are doing everything they are asked to do.
Don’t underestimate the value
of a smile, it may not gain their trust but it will make
them feel more open to trusting you.
Keep them informed and engaged.
When it comes to healthcare,
Boomers are very interested in doctor credentials and
practice reputation.
They are likely to bring
outside information to their appointment and likely to do
extensive research about the practice online.
Unfortunately, many underestimate the
Baby Boomer’s capabilities when it comes to technology, but
they are curious about testing the internet’s murky waters.
While operating the internet
can sometimes be a problem, they appreciate that it is
available to support the personalization they are looking
for.
Help them out by making your
website easily navigable with all of the important
information right at their finger tips.
Believe it or not, Facebook’s fastest
growing demographic is women over 55. In the last 120 days
this user demographic has increased by 175.3%.
Reach out online by building a
Facebook page for your practice and get them engaged in
conversation.
You can provide them with
practice and physician credentials and even include
physician bios.
Give them links to medical
reading material that they might find useful to gain their
overall trust.
Utilizing these methods will
ensure a long standing relationship with your Baby Boomer
patients. Being open to communication and making them feel
valued is the most important thing, so help your practice
take initiative and implement steps to improve Baby Boomer
interaction.
